A book token is worth a thousand words (or more)

From the Guardian website, the favor of books instead of toys is supported by the long history of 'book tokens'. "Book tokens are like money, but better - you can't be distracted by spontaneous non-book purchases that you'll only regret later..." writer David Barnett glee's. And, quite aptly notes, that "Buying a book "cold"," - buying one as a gift for someone who is only modestly biblio inclined - "is like buying underwear as a present - you either completely ace it or get it spectacularly, shame-inducing wrong." Book tokens to the rescue.